Welcome to Whirlwind Sports CIC.
Assisting within the community since 2017
The Whirlwind Sports Community CIC purpose is to support and help to benefit the wider community (be that people, purpose or place) and to assist them in becoming the healthiest version of themselves possible when dealing with the challenges of life.
Community-Based Organisations, Events and Clubs have been supported, and the number is still growing!
As of January 2025, our CIC has been able to assist 198,600 Young People and Adults, supporting them through Healthy Living since 2017.
Who We Are?
Our aim is to bring together members of the community through all activities, sport & fitness, whilst including support wherever possible to positively help people, and to help them engage in all forms of activity, including social activities for their immediate and long-term benefits.
Our CIC team is made up of a diverse mix of positive people who share a common interest in helping to empower others to make positive health and well-being choices.
Our CIC team have many years of combined experience in helping support within the community from a wide range of sectors.
What We Do?
We help source, signpost and support activities and challenges that mentally and physically make a positive difference.
We help to make a difference by:
- Supporting community events.
- Sourcing Professionals with information and support in regard to areas of their expertise.
- Encourage attendance & participation with activity/wellbeing functions and classes.
- Sourcing and signposting available training, fitness and social awareness of activities.
- Using today’s technology to engage a larger and more diverse audience.
Promoting all aspects of well-being through ongoing global social media campaigns.
Our Story
Whirlwind Sports Community Interest Company (CIC).
The Duchy Retailer, Whirlwind Sports, has for many years supported the community by helping everyone be as active as possible, offering additional discounted leisure attire and footwear to encourage activity.
The Whirlwind Sports Community Interest Company (CIC), which was founded in May 2017 enabled Whirlwind Sports to continue to channel their financial support through the CIC to support the wider community in as many ways as possible.
Assisting with The Coast Activity Programme
In 2021 The Coast Activity Programme was founded by Emily & Neil Eddy. Starting with just a team of 4, they ran a Christmas holiday camp in Hayle at a local primary school.
With 40 children a day, from the start, they knew they were creating something special for the community’s benefit.
With a focus on Developing Skills, Being Active, Making Friends and Having Fun, all children were welcomed, making them all feel valued and supported.
The response from parents and headteachers was empowering and with such high demand, Coast quickly grew.
By 2023 they were in five locations and fully booked in many of them. Offering swimming at most sites and supporting families in need, they have quickly become a hub of fun, activity and support.
Building connections with schools to ensure the continuity of care for children. Supporting children in care and whilst creating a love for wanting to be active.
Cornwall Rugby League & Sporting Events
WWS and the CIC joined forces with Cornwall’s very own Rugby League Club (CRL) as their aims to encourage activity within the Duchy were mirrored and are in alignment with the aims and objectives of the CIC.
The CRL encourage and supports youth interaction, and as their season is in the summer months, the CRL make full use of the longer/lighter days to engage community involvement for our youth and less financially fortunate families.
Rugby League Home games are designed to be affordable, accessible and are so well attended due to the club management having an ongoing interaction with the youth of our community all year around.
Local “Work And Live” Support
After the first COVID lockdown, the CIC Board became aware of the pending lack of local affordable community workers’ accommodation. The Board Members of the CIC earmarked an annual budget to acquire and modernise properties for work/live use.
The project has now grown to such a scale that the CEO is currently in advanced talks with landowners who are looking well into the future to make available land and many genuinely affordable properties for community use.
In 2022, the CIC Board Members were made aware of a local family who have helped the community for many generations.
The family’s intention is to further their support by donating land to the local school and making available land with building permissions for local homes. The next 5-year plan is for the family and the CIC, in collaboration with local suppliers and traders, to build and put in place modern, carbon-friendly, future-proof properties for local needs.
Active Cornwall and Cornwall School Games
In 2021, WWS were approached by Cornwall School Games (CSG) and Active Cornwall (AC) and asked if they would be their headline sponsor, as all other sponsor availability had disappeared.
Although they wanted to help where possible, Whirlwind Sports does not sponsor anyone at all.
The CIC then stepped in and gave financial and promotional support where needed to help the Cornwall School Games continue.
The CIC remains committed to helping and encouraging the youth within our community, and is 100% supporting the CSG and AC, through promoting wherever possible at all their youth functions and events.
Cornwall School Games
Supporting the Community through COVID
In 2020, the CIC worked in collaboration with many companies and local businesses within the Duchy to help and support Community-Based Organisations, Help Groups, Clubs, and Schools in promoting activity which still continues to help so much with ongoing Community Wellbeing.
When COVID struck, our community was hit hard, so the CIC collaborated with Global Supply Partners to help encourage physical activity over the internet with a message to prepare for when we can all, once again, socially interact.
The CIC promoted discounted physical activities and lifestyle
attire/footwear with a view to encouraging everyone to keep as active and healthy as possible. The activity seed that was planted through the lockdowns has grown into a very long list of well-attended activities and events, where the attendance numbers are still growing.
Promoting Children’s Hospice South West
In 2019, we were asked to help raise funds and to promote the Children’s Hospice South West. The CIC ran a campaign working alongside Duchy businesses, where the public pledged and gave in excess of ten times what was initially hoped to be raised for the Children’s Hospice.
Our CIC Tech Team’s Social Media Campaign received a big thank you from an unbelievable number of local businesses for the quiet, unassuming way that the campaign was run, where so much positive exposure was achieved for so many local businesses and companies that supported the campaign.
Children’s Hospice South West
Promoting Children’s Hospice South West
In 2019, we were asked to help raise funds and to promote the Children’s Hospice South West. The CIC ran a campaign working alongside Duchy businesses, where the public pledged and gave in excess of ten times what was initially hoped to be raised for the Children’s Hospice.
Our CIC Tech Team’s Social Media Campaign received a big thank you from an unbelievable number of local businesses for the quiet, unassuming way that the campaign was run, where so much positive exposure was achieved for so many local businesses and companies that supported the campaign.
Working With Duchy Businesses
In 2018, the CIC met with a senior partner of a forward-thinking, long-established Doctors Surgery within the Duchy, who advised the CIC also to support and encourage the then-new concept of “Social Prescribing” availability and participation. It is worth noting that “Social Prescribing” in 2024 is now widely encouraged and helps so many.
When COVID struck, our community was hit hard, so the CIC collaborated with Global Supply Partners to help encourage physical activity over the internet with a message to prepare for when we can all, once again, socially interact.
The CIC promoted discounted physical activities and lifestyle
attire/footwear with a view to encouraging everyone to keep as active and healthy as possible. The activity seed that was planted through the lockdowns has grown into a very long list of well-attended activities and events, where the attendance numbers are still growing.
A Big Thank You
1st Office Equipment Ltd.
ASK Shop Fitting Services
Amoric Ltd.
Bishop Fleming
BJ Press
Bott
CDR Marketing
Clearview
Construction South West
Copper Spoon Marazion
Cornwall Energy Services
Cornwall UK Ambassador
Cornwall Plus
Digital Detail
Fore Safety Cornwall
Geevor Tin Mine
Greenmount Carpets
GW & Co Accountants
M Tweddle Heating Engineer
IPW Consulting
Kernow Model Rail Centre
I.S. Construction
Loganair
Lucozade
LWC
Maplebrook Estate Planning
Marlish
May Whetter & Grose
Morrab Road Surgery Penzance
RMB Construction
Rosemullion Distillery
Sedulo
Sharps Brewery
Stephens Scown
The Duchy Group
Whirlwind Sports
Meet the pets of the Team
Everyone is different and unique, you can see by our pets!
Craig’s Dog 'Arlo'
Gary’s Cat ‘Steve’
Paul’s Doggy ‘George’
Jonathan’s Dogs ‘Zeus’ & ‘Loki’
Connor’s Dog ‘Milo’
